Our Story Our story began with two moms who had a dream—to create custom décor that was foolproof to create, easy to clean up, and a ton of fun to make again and again. Reusable Chalk Transfers™ and washable Chalkology™ Paste were born, and these category-creating products started a DIY home decor revolution! The best part of our story is that it can be your story, too. Whether you’re interested in creating beautiful projects with ease or designing your own fabulous future, come home to Chalk Couture™. Design Your Life Make magic, memories, and money with us. Share our fabulous products, hold workshops, create your own décor to sell, and even build your Team into an art empire. Our Mission We bring color, creativity, and connection to the world around us, making life a work of art and home a happy masterpiece. We seize each moment to dare, to care, to share our gifts and elevate others. Learn more about how we’re sharing our light with the world.