Brittani Willnauer
Your Designer Is: Brittani Willnauer
Your Designer Is:
  • Brittani Willnauer

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    Our Mission

    We bring color, creativity, and connection to the world around us, making life a work of art and home a happy masterpiece. We seize each moment to dare, to care, to share our light, and to elevate others.

    BUILD SOMETHING BEAUTIFUL

    Creating bold and amazing projects is easier than ever. Chalk Couture offers gorgeous Chalk Transfer® designs, reusable and single-use surfaces, and vibrant Chalkology® Paste colors that make it simple to create stunning projects in no time at all.

     

    SHOP NOW

    CELEBRATE YOUR CREATIVITY

    Become a Designer for $9.99 USD/$0 CAD! You’ll enjoy preferred pricing, monthly freebies, a creative community, and perks galore! Join now to unlock a world of creativity—there’s so much waiting for you.

     

    I'M IN!

    SHARE THE LIGHT

    With our charitable partner, Watts of Love®, Chalk Couture is dedicated to lighting the world. Watts of Love provides light and education to those around the world who need it most. Through delivering innovative solar lighting and providing means for education, Watts of Love helps make the world a better, brighter place.

     

    LEARN MORE

    WHERE IT ALL BEGAN

    Sarah Newbold, Co-Founder of Chalk Couture, transformed her love of crafting into a company based in creativity, community, and connection. Follow the inspiring story of how Chalk Couture has become all that it is now. Watch the story now.

     

     

    MEET THE EXECUTIVE Team

    KRISTINE WIDTFELDT

    CHIEF EXECUTIVE OFFICER

    Kristine brings over 20 years of experience in building strong, women-focused brands. In addition to her senior leadership roles at other top direct sales brands, Kristine has authored multiple books, appeared on live television, including ABC News’ 20/20, and raised three awesome humans with her husband, Pete. Happiness is her yorkie, a great audiobook, and an ice-cold Diet Coke.

    KIRK NICKEL

    CHIEF OPERATIONS OFFICER

    Kirk is a “jack-of-all-trades” well-versed in direct sales, and his strategic-thinking skills have served him well in a variety of industries—as well as during game nights with friends and family. A Washington native, he’s happy to be in Utah with his wife, close to their three children and seven grandchildren.

    SARAH NEWBOLD

    CO-FOUNDER

    Before founding and launching Chalk Couture, Sarah was a stay-at-home mom to three children, with experience as a special education teacher. She is married to her teammate and partner in all things, Jason. Sarah has always loved the community of Chalk Couture Designers, customers, and employees and finds great joy in hearing stories about how the products have brought them happiness and success.

    BRANDI RAINEY

    VP OF BUSINESS DEVELOPMENT & COMMUNICATIONS

    This southern belle-turned Utah resident offers a wide range of executive experience in sales, marketing, and training. She’s advised billion-dollar brands and owned a marketing communications consultancy. She is wife to a proud Ghanian; the mother of two gorgeous children; and best friend to Tennessee, the goldendoodle. Brandi loves that Chalk is a women-founded, women-managed, and women-fueled powerhouse for doing good.

    JULI ADAMS

    VP OF PEOPLE OPERATIONS

    Juli has a contagious passion for all things Chalk Couture. She’s a Human Resources veteran with experience at various companies, such as eBay and Miche. She’s expanded her career as a business consultant for smaller companies, while simultaneously raising her children. Juli is most passionate about her family, traveling to new places, and healthy competition!

    ERIC CLEGG

    CREATIVE DIRECTOR

    Prior to joining the Chalk Couture family, Eric Clegg served the creative community for decades in product development roles and as Art Director for international crafting brands such as Heidi Swapp and Close To My Heart. Eric has a passion for minimalist design, landscape photography, Milk Duds, and his amazing grandkids, Gemma and Henry.

    ANGIE PEDERSEN

    DIRECTOR OF FIELD RELATIONS

    With a background in direct sales and a passion for customer service, Angie has built Designer Services from the ground up. She continues to manage Designer Services and the Advisory team, to the benefit of all Designers and customers. She loves when she gets to meet chalkers in person. Angie enjoys crafting and spending time with her family and four yorkies.